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Unity Technologies is the creator of Unity, a flexible and high-performance end-to-end development platform to create rich interactive 3D and 2D experiences.Unity’s powerful core engine and editor serve as the foundation for developers and designers to quickly build beautiful games or apps and easily bring them across multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems.Īt the heart of Unity’s democratization initiatives, you will find solutions and services for building games and audiences.

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Everyplay is a free service for developers and users on Android and iOS devices. Today, Everyplay® engages millions of players daily with shared replays from hundreds of integrated games. In 2013, Everyplay® GameAds in-game video advertising launched to help developers acquire high quality users and increase monetization for mobile games. Everyplay game replays dramatically improves player engagement, loyalty, and discoverability with top mobile games seeing up to 7.5% of their daily installs originate from Everyplay. About EveryplayĪ Unity Technologies company, Everyplay® is a mobile gaming network designed to help game developers attract and engage players with social sharing of game replays. To learn more about Everyplay, please visit.

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To download the full “Mobile Gaming Social Motivations” study, go to files.unit圓d.com/everyplay/Mobile_Gaming_Social_Motivations.zip.

Mobile gamers who play primarily on iOS devices tend to spend more than do their Android counterparts however, the greatest spending and game downloading comes from mobile gamers who play on both platforms.

The more you play, the more you pay – those playing 10 hours per week spent over three times the average spender in primarily strategy, combat, RPG, action and casino games.Whales still drive the bulk of revenues – 10% of players considered “High Spenders” (spending over $10 per month) make up two-thirds of the revenue from mobile gaming.mobile gamers spend almost twice as much on games monthly over female mobile gamers. Results and data within our report will help game developers to prioritize and design features for virality and retention with existing social media channels as well,” said Jussi Laakkonen, Executive Vice President, Everyplay & Ads at Unity Technologies. We believe video replay sharing will continue to grow in adoption over time as well. “Mobile video sharing of gameplay represents a huge opportunity for game developers to increase the discovery of their games virally, and also tap into the heavier spenders and whales who naturally engage in more social behaviors than non-spenders. These gamers also tend to seek and download more games and engage more in social play in games, share gaming experiences more often, and be more involved in gaming communities.

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These players often discover new games through offline word-of-mouth, the App Store, Facebook and YouTube, and are highly influenced by online word-of-mouth, gameplay video, and advertising. mobile gamers completed the questionnaire in 2014.Īccording to the study, key segments of players identified as “Super Whales' (spending over $20 per month and spending over $50 per month) are motivated by competitive play and genres that enable it.

mobile gamers are typically playing more than two games per month, and spending an average of $4 each per month. The “Mobile Gaming Social Motivations” study shows that overall U.S. Everyplay, the leading mobile replay sharing network, today announced results from its new study on the key discovery, and sharing motivations and behaviors of mobile game players on iOS and Android devices.

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